Lakeviller Regency project in developing large, high class houses in the lakefront, the price is rounded to RMB 48 thousand to RBM 80 thousand per square meter. The whole project covers over 614 thousand square meters and located south of Taiping Lake, walking distance from Chengdu XinTianDi, near business center and subway. The building designs are the same style as the Bund architecture. The project also included near 7000 square meters of luxury private facilities for different types of indoor exercise and will also be using 88 Xintiandi finest hotel management stuffs.

As one of Chengdu’s top housing project, the client needs to use internet to strength the traditional sales, provide information to potential customers and at the same time use internet provide tailored services to customers who have the money but don’t have the time.

Before visual positioning, we conducted a mass research and information analysis. Using internet we gathered large sum of information regarding the spending behavior, living styles etc of the high end housing buyers, and at the same time through the analysis of the videos and pictures of the houses, using short amount of time and a distinctive design the targeted buyer’s preferred visual style will be show in a specialized way.