| Website design and development Methodology |
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| Phase I - Planning |
- Creating of Proposal
- Proposal Submitted and Reviewed.
- Initial Deposit and Receipt.
- Gather contact information and means of communication (ex. e-mail, phone, fax)
- Collect source files, previous marketing material, brochures, business cards, and company branding.
- Establish development area. FTP information, hosting, and means of uploading the website files.
- Review of competition both within the search engines and locally within the same industry.
- Review of Target Audience and how this will impact the usability and aesthetic design of the site.
- Establish who will be writing the content, providing the photos, coordinating revisions and updates.
- Preliminary meeting to discuss the planning process.
- Establish Deadlines for initial phases
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| Phase II - Analysis / Critique |
- Explore possible solutions for overcoming competition both within the search engines and within the local industry,
- Define approach to meet the needs of the target audience. This should cover aesthetics, usability, technical requirements, and graphical theme.
- Review other sites in the industry which have been successful in meeting the same project goals.
- Define the limits of content formatting within the site, this should include integrating forms, images, shared elements, text, CSS, and editable regions.
- Define site specifications.
- Review of Phase I and Phase II. Documents to be provided outlining the progress made and information gathered.
- Site map created based on proposal and content analysis.
- Second meeting to review sitemap and content development.
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| Phase III - Promotion |
- Search Engine Recommendations provided to client, based on feedback and information gathered in the first 2 phases.
- SEO work finalized
- Preliminary Keyword Review
- Keyword Research Completed
- Approval of terms decided on.
- Promotional content pages developed based on researched terms
- Sitewide title and meta optimization
- Home Page content optimization
- Search Engine Submissions finalized.
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| Phase IV - Design |
- Development site created. HTML skeleton providing an example of sitemap, editable regions, and site flow.
- Brainstorming organization of content, usability, functionality, and search engine placement.
- Finalize site structure.
- Formatting of content, images, and shared elements into the HTML development site.
- Creation of site designs to be implemented on development site. 2 - 3 ideas will be presented which follow the approach defined in the first two phases
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| Phase V - Implementation |
- Proofing and polishing of content added into the development site.
- Polishing of chosen site design.
- Conversion of site design into HTML template.
- Integration of the finished site design into the development site.
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| Phase VI - Launch of site |
- Making necessary DNS changes or directory moves to publish the BETA site live
- Any necessary database porting will be completed at this time
- Once the site is launched a quick proof of all dynamic and database applications to triple-check for potential issues.
Considerations will be taken to forecast the next google index of the website.
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| Phase VII - Innovation / Quality |
- Posting to the live directory.
- Thorough testing of all pages, images, and scripts.
- Search Engine Submission Report
- Review of site with client.
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